A 60 second ad people watched for 80 seconds.

For SportChek (the Dick’s Sporting Goods of Canada), we wanted to celebrate a different sort of competition, for a different sort of amateur athlete. A quiet spot for something most people wouldn’t consider a sport, managed to get 85% of viewers to watch the entire pre-roll ad without skipping. Over 50% kept watching past the ending.

GETTING YOU PUMPED TO GET PUMPED

We also created a series of in-store motivational posters and social content, including a range of social challenges to help Canadians keep bettering their best.