GoDaddy : A new brand, a new campaign, and social content around the globe.

We relaunched the GoDaddy brand at Chiat/NY, with the “Go You” campaign to bring new face to the brand, celebrating small business entrepreneurship, while still focusing on the core of the business—websites. Whether you own a wig shop, or a haberdashery for felines, GoDaddy has everything to help your small business grow—including real, functional websites for each fake business we featured.

In Brazil, India, and the US we also ran some launch spots that celebrated the small business owner’s journey.

And just like small business owners, we burnt the midnight oil, creating content for GoDaddy’s social channels around the globe—with teams in India, Brazil, Australia, and the US.