One Campaign, 54 countries, 300+ Billboards, Thousands of Pieces of Content. One Gold GT-R.

Creatively, we communicated to the world through a long out-of-home campaign (including the world record for world’s longest billboard) that was adapted and adopted regionally on different contents. We also created long and short-format digital content, as well as print, broadcast and internal content

We helped unite the brand around the world on creative approaches to new features, new cars, and the brand as a whole.

If you walked through an airport, anywhere in the world, in around 2012, you probably passed one of my Nissan billboards. As part of a two-man creative team, Nissan United was the global hub for the Nissan brand. We worked directly with upper management of the Nissan Corporation to create conceptual and strategic positioning for new models and brand initiatives, We also got to run with Usain Bolt a lot.

The World’s Fastest Man, The World’s Fastest Car

Launching a couple cars

A kei car in Japan, a pickup in Thailand, and a global spot for the LEAF. Every so often, we got the chance to work with the different global regions and launch some new models.