A Global Brand Launch, With A Spot That’s Never The Same Twice.
For Izze’s global brand launch of Izze Fusions, we created a campaign full of unexpected combinations inspired by the drink itself.
98 different vignettes, dozens of lines, and some algorithm trickery came together to make sure you’d be served a different version of the thirty second spot almost every time you saw it.
From a Deaf Rap track to a wheelie on a tandem bike, to all kinds of other weirdness, we celebrated two things coming together to make something totally unexpected.
I learned ASL and worked with interpreters to make the signs “rhyme” visually.
A Few Mixed-Up Spots
And when you put all the pieces together, here’s what you get.