A Different Approach to Diamonds.

Hearts On Fire is a smaller player in the diamond industry, who was looking to bring a different take on diamonds to the millennial market. I happened to be searching for an engagement ring, and almost qualified as a millennial. So we turned my relationship into our story, and made it a lot more luxurious—with more attractive people. We made buying diamonds a different, more emotional experience, in broadcast spots, along with print and billboards We showed a more modern face of the people shopping for them—to help the diamond brand stand apart in a sea of similar shiny things.