Everyone Should Get to Make a Zombie Movie.

I worked on a bunch of campaigns for Activision, from Guitar Hero and DJ Hero to helping reinterpret video game advertising with Call of Duty Black Ops launch campaign. But nothing was more fun than turning a little brief for downloadable content into a full-fledged zombie franchise. We created The Call Of Duty Zombie Labs (CODZL) to show how we tested the zombie before we put them into the game…and it became a lasting symbol of the Call of Duty universe. Like any good movie it spawned its own merch, and somehow ended up at Hot Topic, then licensed products, and now loads of bootleg ones, too.