THE MOEN GX GARBAGE DISPOSAL IS A VERY BORING APPLIANCE.
No one thinks about their garbage disposal, even fewer look at it. When The Home Depot launched the MOEN GX disposal, we made it into something you couldn’t look away from. From leftovers, to fish skeletons, to 6-feet of gummy worm, we sunk our entire (small) budget into demonstrating what the MOEN GX does best—chew up anything you can throw at it. We created over a hundred bite-sized videos that popped up wherever people were searching for recipes, and showed them how the sausage gets un-made.
SOMETIMES A WRENCH IS JUST A WRENCH.
As Husky’s exclusive tool retailer, we’ve created hard-working campaigns to show off the features of their hard-working tools.
Fire safety isn’t something I would have ever thought would land on my website, It’s fun finding creative solves to make challenging products become engaging,
DOING THE DIY OURSELVES
We also did a lot of work ourselves. Whether pulling together a production team, working with in-house directors, or directing them myself, I’ve been able to contribute to the creative process on every level from strategy through production.