Cramming Thousands of Products Into The Most On-Brand Ad Ever.
We built a tiny home entirely out of Home Depot products, from the screws to the throw pillows. We packed the shipping containers full of modern fixtures, flooring, finishes and furnishings—then created an immersive, interactive and shoppable home tour to show it all off.
The campaign ultimately created hundreds of pieces of content that ranged from digital broadcast, to how-to content, to banners, mailers, and The Home Depot homepage.
We made 360-degree videos fully shoppable. (which don’t repost very well, unless you have VR goggles handy.)
Every inch of the home was covered in video and in stills, distributed across every touchpoint The Home Depot has.
One Moving Story Told In Many Moving Moments
We created hyper-targeted ads that met three-and-a-half completely different kinds of movers at three different stage of their move. Whether you’re moving into your first home, your dream home, or a smaller empty nest we created a range of content that followed each kind of mover throughout their journey.
